The record industry as we know it is dying. But the music industry is healthier and more vibrant than ever, with limitless possibilities for change and growth due to the Internet and the digitization of music. Distributed by Syndetic Solutions, Inc.

In what could be one of the most provocative music books published this year, two innovators in music technology take a fascinating look at the impact of the digital revolution on the music business and predict "a future in which music will be like water: ubiquitous and free-flowing." Kusek and Leonhard foresee the disappearance of CDs and record stores as we know them in the next decade; consumers will have access to more products than ever, though, through a vast range of digital radio channels, person-to-person Internet file sharing and a host of subscription services. The authors are especially good at describing how the way current record companies operate as both owners and distributors of music, with artists making less than executives will also drastically change: individual CD sales, for example, will be replaced by "a very potent 'liquid' pricing system that incorporates subscriptions, bundles of various media types, multi-access deals, and added-value services." While the authors often shift from analysts into cheerleaders for the über-wired future they predict "Let's replace inefficient content-protection schemes with effective means of sharing-control and superdistribution!" their clearly written and groundbreaking book is the first major statement of what may be "the new digital reality" of the music business in the future. (Feb.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. From: Reed Elsevier Inc. Copyright Reed Business Information

Acknowledgments	ix
Introduction	x
1 Music Like Water	1
A Digital Music Primer	4
Music Today	6
The Ubiquity of Water	8
Utilities	10
Music: A Product or Service?	12
2 Our Top-10 Truths of the Music Business	19
3 Futurizing Some Popular Music Industry Myths	35
4 The Future of Music Marketing and Promotion	56
Traditional Radio: The Death of the DJ	58
Internet Radio and Podcasting: The Infinite Array of Choices	61
Satellite Radio: The Return of the DJ	62
Music Television: What a Lovely Ride It Was	63
Sponsorship: The Lure of Cool	64
Direct Marketing: Knowing Your Customers	66
Video Games: Targeting Players with New Music	69
Cell Phones and Wireless: Direct Marketing on Steroids	70
Marketing Lessons from an Unlikely Source	72
5 The Future of Music Distribution and Acquisition	80
The Demise of the CD	81
The End of the Replacement Cycle	82
The Changing Face of Music Retail	86
The Future of Music Retailing	88
What Not to Do: The Criminalization of File-Sharing	93
6 The Digital Kids and the Changing Marketplace	97
The 'Net Generation	98
File-Sharing	100
Too Much Money	102
Mixed Messages: Have Your Cake and Eat It, Too?	103
Oldies but Goldies	104
Music Companies Must Embrace the Digital Future	104
7 A New Music Economy	107
Long Time Gone: A Perfectly Broken System	108
Pennies from Heaven	110
Independent Labels	111
Live Performance and Touring	114
Merchandising	117
Mixtapes, MP3 Blogs, and File-Sharing	119
CD Pricing	121
Singles Pricing	123
Compensation	125
Why Can't File-Sharing Be a Winner for Everybody?	127
New Operating Mantras	129
New Licensing Approaches	130
A Digital Utility License for Media Companies	135
A New Type of Music Company	136
8 How Technology Will Rewire the Music Business	139
Historical Perspectives	142
Technology in the Hands of Artists	143
The Ravages of Free	145
The Digital Chastity Belt	148
Honey vs. the Stick	152
Music Recommendation	154
Music Recognition	156
Digital A&R Empowerment	157
Upgradeable Music: Try-and-Buy Models	158
Integrated Music Experiences	159
9 Megatrends that Will Impact the Future of Music	160
The Accelerating Pace and Scope of Diversity	161
The Changing Paradigms of Work and Leisure	165
The Unobtrusive Expansion of Technology	167
The Overload of Information and Media	168
The Surveillance Society and Concerns of Privacy	170
Heart over Brain	171
10 Onto the Future	174
Index	177
About the Authors	191

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